HOUSEOFBERMUDA: A Couture Journey from Concept to Creation. In 2019, I had the unique opportunity to co-create the brand identity for House of Bermuda, an avant-garde couture fashion brand rooted in Berlin’s dynamic creative scene, alongside two talented collaborators. From concept to launch, my role spanned multiple creative domains—design, branding, art direction, and digital strategy—all essential in establishing the brand’s identity. Working closely with my co-creators, I was responsible for translating House of Bermuda’s vision into a cohesive visual language and developing the brand from the ground up. My contributions included logo design, custom typography, and photography for both digital and print assets, as well as website design and development complete with e-commerce functionality to launch House of Bermuda’s products worldwide. Beyond visual identity, I crafted advertising campaigns, social media content, and concept sketches for garments that were later sewn and tailored by my partners, ensuring each touchpoint reflects the brand’s distinct character and appeal. From design to development, copywriting to photography, my work with House of Bermuda stands as a testament to the power of collaboration and creative vision in fashion branding and design. I directed and captured three stylized photoshoots at the iconic International Congress Center (ICC) in Berlin, blending the brand’s couture aesthetics with the brutalist, monumental architecture of the venue. These images, showcased in this portfolio album, capture not only House of Bermuda’s unique fashion line but also the intersection of art, culture, and craftsmanship at the heart of Berlin’s vibrant creative scene.